
The Box: Answering the Faith of Unbelief
Craig Biehl
- The problem
- A rigorous apologetics title with a devoted niche audience, but almost no visibility beyond readers who already knew the author's name.
- What we changed
- We rebuilt the metadata and category placement around the questions readers actually search for, then placed the title inside three discussion-driven communities with a moderator-led reading thread.
- The result
- Sustained review flow across two quarters, a Listopia placement that kept working long after launch week, and a steady rise in organic search impressions.


